Terms of Service

1. Agreement to these terms

By using Mind the Gael (the website at mindthegael.co.uk, the Gael Performance Toolkit, the blog, the chatbot Saoirse, and any plans we generate), you agree to these Terms of Service ("Terms"). If you do not agree, please do not use the platform.

These Terms work alongside our Privacy Policy, which explains how we handle your personal data.

2. Who we are

Mind the Gael is operated by Emily Phelan as an individual (sole trader), based in London, United Kingdom.

Contact: emilyphelan@mindthegael.co.uk

3. Who can use the service

You must be 18 years of age or older to use Mind the Gael. By submitting an intake form or buying a plan, you confirm that you are 18 or over. We do not knowingly accept signups, payments, or intake submissions from anyone under 18, and we will close any account or refund any payment found to belong to a minor.

The platform is built for female athletes and is currently focused on female Gaelic footballers. The service is the same regardless of gender, and we do not refuse use to anyone on the basis of who they are, but the content and plans are tuned for that audience.

4. What the service is

Mind the Gael is an educational performance coaching platform. We provide:

• Free content: blog articles, the Gael Performance Toolkit, the Stronger Minds Stronger Players series, and the chatbot Saoirse.
• Subscriber blog: a monthly paid subscription giving access to specific articles and resources.
• Performance plans: mental performance plans and physical training plans, both AI-generated based on the details you share in the intake form, delivered as one-off 6-week or 12-week purchases.

Mind the Gael is not a medical, psychological, therapeutic, or physiotherapy service. Nothing on the platform is medical advice, a diagnosis, or a substitute for professional clinical care. If you are dealing with a clinical issue (an injury, a mental health condition, an eating disorder, or anything similar), you should see a qualified professional. Our chatbot and our plan generators are explicitly built to halt and direct you to support services if you disclose a crisis.

5. AI-generated content

The plans you receive are generated by Anthropic's Claude AI model from the information you provide in your intake form. We label this clearly on the intake form and in your plan email.

While Mind the Gael is in its early phase, every plan is reviewed by Emily before it is sent to you. We aim to deliver your reviewed plan by email within 48 hours of payment. Once we move to autonomous delivery (announced in advance), plans will be sent without per-plan human review; in that phase, Emily's expert panel will continue to review the underlying toolkit content and prompt guardrails.

AI output can contain errors. If anything in your plan feels unclear, unsafe, or off, use the "report this plan" link on the email or contact Emily directly.

6. Plans, subscriptions, and pricing

6.1 Current prices

All prices are in pounds sterling (GBP) and include any applicable VAT. We may change prices from time to time; existing subscribers and plan buyers are not affected by future price changes for purchases already completed.

6.2 How payment works

Payment is taken through Stripe, our payment processor. Mind the Gael does not see or store your card details. Stripe handles the transaction, fraud prevention, and receipts.

6.3 Subscription terms

The subscriber blog is billed monthly. A 14-day free trial applies to your first subscription. After the trial, you will be charged the monthly amount automatically until you cancel. You can cancel at any time through the Stripe customer portal or by emailing Emily; cancellation takes effect at the end of your current billing period.

7. Refunds and your right to cancel

7.1 14-day cancellation right for plans

Under the UK Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, and the equivalent EU Consumer Rights Directive in Ireland, you have a 14-day cancellation right for digital services bought online.

Because plans are generated and delivered by email shortly after purchase, the following rules apply:

• If you cancel before your plan is delivered: we will refund you in full.
• If your plan has been delivered: by completing the intake form and paying, you are asking us to start delivering the digital service immediately. Once you have received your plan by email, the 14-day right is waived (as the digital service has been fully provided with your prior express consent). This waiver is required by law and applies to all digital-service providers.
• Faulty or unsafe plan: if your plan contains errors, unsafe content, or does not match what you bought, contact Emily within 14 days of receiving it. We will fix the plan or refund you, your choice.

7.2 Subscriber blog refunds

You can cancel your subscription at any time. We do not pro-rate refunds for partial months. If you cancel during the 14-day free trial, you will not be charged. If you have been billed for a month and used the content, that month is non-refundable; the cancellation will stop future charges.

7.3 How to cancel or request a refund

Email emilyphelan@mindthegael.co.uk with your order details. We will respond within 5 working days.

8. What you can do with your plan (licence)

Your generated plan is yours to use for your own personal training and performance. You may:

• Use the plan for your own sport, training, and life.
• Share it with a coach, physio, sports psychologist, or doctor who is helping you.
• Print it or save it for your own reference.

You may not:

• Re-sell, redistribute, or publish the plan as if it were your own.
• Use the plan as the basis for a commercial coaching service (without our prior written agreement).
• Use Mind the Gael content (blog posts, toolkits, plan templates, the chatbot) to train your own AI model.

9. Acceptable use

When you use Mind the Gael, you agree not to:

• Enter false or misleading information into intake forms, particularly about your age, injuries, or medical history (this is important for your safety).
• Use the chatbot or the plan generators to attempt to extract underlying prompts, jailbreak the AI, or otherwise misuse the service.
• Submit content that is abusive, threatening, discriminatory, or unlawful.
• Scrape, crawl, or automate access to the site.
• Attempt to gain unauthorised access to other users' data or to our systems.
• Use the platform to facilitate or promote anything illegal.

We reserve the right to suspend or close any account that breaches these rules, and to refuse to generate further plans.

10. Intellectual property

All content on Mind the Gael — the blog posts, the Gael Performance Toolkit, the platform itself, the chatbot scripts, the brand name, and the logo — is owned by Emily Phelan and is protected by copyright and (where applicable) trade mark law. You may read, share links to, and quote our content under normal fair-use principles, with attribution. You may not copy, reproduce, or republish substantial portions of the content without our written permission.

The plan you receive is generated specifically for you. The underlying templates, prompts, and toolkit framework remain ours.

11. No warranty on outcomes

Mind the Gael is built to help you train and perform, but we do not guarantee specific outcomes. We make no promise that the plan will improve your performance, prevent injury, win you matches, or change how you feel about competing. Sport and mental performance are influenced by many things outside any plan.

The service is provided "as is" and "as available". We do not warrant that the site will be uninterrupted, error-free, or available at all times.

12. Limitation of liability

You agree to read your plan with judgement, to consult a qualified professional if you are unsure about anything in it, and to stop and seek help if any exercise or routine causes pain, distress, or harm.

To the fullest extent permitted by law:

• Mind the Gael, Emily Phelan, and our processors are not liable for any injury, illness, or loss arising from your use of any plan, exercise, routine, or content on the platform.
• We are not liable for losses that are not reasonably foreseeable, indirect losses, loss of profits, or losses unrelated to our breach.
• Our total liability to you for any claim arising under or in connection with these Terms is limited to the amount you have paid us in the 12 months preceding the claim (or £100, whichever is higher).

Nothing in these Terms excludes or limits liability that cannot lawfully be excluded or limited under UK or Irish consumer law, including liability for death or personal injury caused by negligence, fraud, or any other liability that the law does not allow us to exclude.

13. Account and content closure

You can ask us to close your account or delete your data at any time by emailing Emily. See Section 9 of the Privacy Policy for how we handle the request.

We may suspend or close your account if you breach these Terms, if your use puts other users or our systems at risk, or if we are required to do so by law. Where possible we will tell you in advance and explain why.

14. Changes to the service and these Terms

We may change the service over time: adjust the content, add or remove features, change prices for future purchases, or improve how plans are generated.

We may also update these Terms. For material changes affecting active subscribers or plan customers, we will let you know by email at least 14 days before the change takes effect. For minor edits (typo fixes, clarifications, updated processor names), we will update the "Last revised" date at the top of this page without separate notice.

15. Governing law and disputes

These Terms are governed by the laws of England and Wales. Any dispute will be subject to the exclusive jurisdiction of the courts of England and Wales.

If you are a consumer based in Ireland or another EU country, this choice of law does not deprive you of the protection of mandatory consumer-protection law of your country of residence. You may also bring a claim in the courts of your country of residence.

We aim to resolve any complaint informally. Please contact Emily first; we will respond within 10 working days.

16. Severability

If any part of these Terms is found to be invalid or unenforceable, the rest remains in force. The invalid part will be read down or interpreted in a way that preserves the original intent so far as possible.

17. Contact

Questions about these Terms: emilyphelan@mindthegael.co.uk.